Common Appraisal Advertising Questions & Answers

Do I need to be listed in a directory now that the HVCC was created?
Even with the creation of the HVCC (Home Valuation Code of Conduct) there are still many people searching for appraisers. According to Google there are an average of 40,500 searches per month for the exact phrase "Real Estate Appraisers". Statistics also indicate that Google receives approximately 65% of searches. This means there are an estimated 62,000 searches per month for "Real Estate Appraisers" for all search engines combined. Google also indicates that there are 74,000 searches per month that include the phrase "Real Estate Appraisers" such as "Miami Real Estate Appraisers", this would be approximately 115,000 searches per month with all search engines combined. As you can see from these stats there are still many people searching for real estate appraisers.

What do you mean by advertise in the directory?
This means that you will receive a listing on our website www.Real-Estate-Appraisers.net and in our iPhone App, Android App and in our Mobile Phone App (http://reappraisers.mobi) for other mobile phone users. A listing will include your name, city, phone number and link to your website (if applicable).

What kind of marketing do you do for the directory?
The directory is marketed through continuous search engine optimization (SEO), Pay Per Click marketing through Google adWords and Bing adCenter (includes both Bing and Yahoo) and listings in various directories, including Best of the Web, Clush, REALS.com, etc. Our iPhone App and Android App should also attract potential clients as more people are using mobile phones to search the Internet. Other types of mobile phone users can also access our other website (http://reappraisers.mobi) which is dedicated to mobile phone users.

How much does it cost to get listed in the directory?
It is Free

Can I list my services in numerous counties?
No, each appraiser in the directory is listed under the address indicated in the Appraisal Subcommittee Website (ASC), however you could appear in the search results of a neighboring county as the appraiser search results are determined by distance. The purpose of this directory is to provide clients with a local appraiser that has knowledge of the local real estate market.

Can multiple appraisers from one office list their services in the directory?
Yes, appraisers are listed individually, therefore multiple appraisers in an office can list their services. The address they will be listed under will be the address listed in the Appraisal Subcommittee website.

How is the order of appraisers in the search results determined?
Distance from the zip code entered by the person searching for an appraiser. The goal is to help appraisers obtain local appraisal assignments and to help users of appraisal services find a local appraiser that has knowledge of the local real estate market.

How do I get started?
Click on the following link and submit your information to be added to the Real Estate Appraisers Directory.